The Institute of Technical Education Progression Award (IPA) campaign served to reach and engage ITE students, graduates, and their families – to encourage students to upskill their career early. One of the key collaterals we developed was “Take This Journal Places”, a custom activity handbook that merged design thinking with MOE’s education and career guidance content. It was given to ITE graduates to help them map out their aspirations in a fun and creative way via tactile and wacky prompts, which boosted the UX, comms effectiveness, and user retention of our intended messaging.
