Ever since Covid-19 hit our shores in early 2020, we have been engaged in an ongoing challenge of keeping the school community safe and learning through the pandemic.
The Soaper 5 are a group of fictional superheroes created to educate our young students about safe-distancing and good personal hygiene at the start of the pandemic. They played a starring role in our communications efforts, especially so during the vaccination drive for our younger students.
This campaign landed a merit award in Public Relations in the Service of Mankind (PRISM) 2021, organised by the Institute of Public Relations of Singapore (IPRS). Soaper 5 was also chosen by Singapore Post Limited (SingPost), in conjunction with Teachers’ Day in issuing a set of anti-COVID-19 themed stamps. These collaterals were a tribute to our education fraternity for their resilience and hard work in ensuring that students continue to learn in a safe environment amidst the pandemic.
PHASE 1
THE LAUNCH
THE LAUNCH
Launch of Soaper 5 on social media
The Soaper 5 media launch in schools
PHASE 2
GOING VIRAL
GOING VIRAL
The Soaper 5 Animated Series
An animation series that tells the story of how our Soaperheroes met, and how they came to be known as the “Soaper 5”
Collaboration with SingPost
Singpost and MOE collaborate on Soaper 5 stamps as tribute to education fraternity in Singapore
Singpost and MOE collaborate on Soaper 5 stamps as tribute to education fraternity in Singapore
Soaper 5 'Feel Good' Stickers
Digital stickers shared on Telegram and via schools
Digital stickers shared on Telegram and via schools
Collaboration with Singapore Kindness Movement
3D animation: Singa Cubbies meet Soaper 5
3D animation: Singa Cubbies meet Soaper 5
PHASE 3
RESPONDING FAST AS COVID-19 CHANGES
RESPONDING FAST AS COVID-19 CHANGES
Soaper 5 Banners
Banners will distributed to all Primary and SPED schools
Banners will distributed to all Primary and SPED schools
Vaccination Comms
Posters, social media, telegram stickers and floor decals for Paed-vaccination centres
Posters, social media, telegram stickers and floor decals for Paed-vaccination centres
Awards won include:
PRISM Award (Public Relations in the Service of Mankind) for excellence in communications practice across commercial, government, non-government, not-for-profit, in Singapore and the region – Covid-19-related comms campaign
Marketing Excellence Awards by Marketing Interactive - Finalist for excellence in marketing communications (COVID-19-related comms campaign)
Others in the series
