In a pilot project to enhance the visibility of selected schools in their vicinities, we worked with nine schools to create eye-catching posters featuring a niche area or unique selling point of each school, and put them up on Digital Display Panels (DDPs) in housing estates.
The objective was to increase awareness and raise the profile of these schools to parents of potential students. The nine schools were further able to boost their visibility by sharing the visuals on their own social media pages and communication platforms.
Others in the series
