The Soaper 5 was put together to empower and educate our students (and parents) to keep themselves safe in the fight against COVID-19. From animations to offline and online collaterals on all fronts including collaborations with MOH @ children vaccination centres, the team has managed to hit outreach targets and engaged our schools and the public effectively during the pandemic.
Awards won include:
PRISM Award (Public Relations in the Service of Mankind) for excellence in communications practice across commercial, government, non-government, not-for-profit, in Singapore and the region – Covid-19-related comms campaign
Marketing Excellence Awards by Marketing Interactive – Finalist for excellence in marketing communications (COVID-19-related comms campaign)
